The primary objective of my research is to promote health through adherence to physical activity. My research centers on self-related variables and the role of these construct in the self-regulation of exercise. For example, much of my recent research investigates how self-perceptions related to exercise, such as exercise identity, help people adhere to exercise. This theoretically-driven research program has been funded by a SSHRC grant and has employed prospective designs and real-world challenges to identify relationships between exercise identity, social cognitions, and exercise outcomes among adults. My research also engages experimental designs to investigate factors influencing how individuals react to challenges to their exercise identity. Presently I am investigating ways in which self-perceptions related to exercise such as exercise identity can be enhanced as a means of promoting physical activity among individuals. This line of investigation is currently funded by a Manitoba Medical Services Foundation grant and involves my graduate students.